Author(s): Paul DiPerna
The “North Dakota K-12 & School Choice Survey” project, commissioned by the Friedman Foundation for Educational Choice and conducted by Braun Research, Inc. (BRI), measures North Dakota registered voters’ familiarity and views on a range of K-12 education topics and school choice reforms. We report response levels and differences of voter opinion, and the intensity of those responses.
Where do North Dakotans stand on important issues and policy proposals in K-12 education? We try to provide some brief observations and insights in this memo.
A randomly selected and statistically representative sample of North Dakota voters recently responded to 19 substantive questions and 12 demographic questions. A total of 605 telephone interviews were conducted in English from February 2 to 10, 2013, by means of both landline and cell phone. Statistical results were weighted to correct for known demographic discrepancies. The margin of sampling error for the statewide sample is ± 4.0 percentage points.
In this project we also included one split-sample experiment. A split-sample design is a systematic way of comparing the effects of two or more alternative wordings for a given question. In this case, the purpose is to see if providing a new piece of information about education spending can significantly influence opinion on that topic — a salient issue in North Dakota’s state politics and representing an undercurrent in education policy discussions.
Our polling paper has four sections. The first section summarizes key findings. We call the second section “Survey Snapshots,” which offers charts highlighting the core findings of the project. The third section describes the survey’s methodology, summarizes response statistics, and presents additional technical information on call dispositions for landline and cell phone interviews. The fourth section displays the survey questions and results (“topline numbers”), allowing the reader to follow the interview as it was conducted, with respect to question wording and ordering.