Author(s): Paul DiPerna
The “Schooling in America Survey” is a national project, commissioned by the Friedman Foundation for Educational Choice and conducted by Braun Research, Inc. (BRI).
Our methodology is in line with polling industry standards. A total of 1,000 telephone interviews were completed from April 1 to 8, 2013, by means of both landline and cell phone. A randomly selected and statistically representative national sample responded to 18 substantive questions and nine demographic questions. An initial sample included 700 American adults (age 18 and older) living in the United States. BRI then oversampled to reach an additional 300 interviews with mothers of school-age children to complete, combined with the national sample, 405 interviews with mothers having at least one child in preschool, elementary school, or high school. Throughout the remainder of this report we use “school moms” as a shorthand for this group of respondents. As a comparison group, we also track the responses of adult women and men who do not have children in preschool, elementary school, or high school, or who have no children at all, and we call this group “non-schoolers.”
Based on recent U.S. Census data, statistical results were weighted to correct known demographic discrepancies in order to establish a representative nationwide sample of American adults. The margin of sampling error for the national sample is ± 3.1 percentage points. The margin of error for the “school mom” sample is approximately ± 4.9 percentage points.