In this report, you will learn:
Test ScoresAcross the board, parents report schools’ standardized test scores are one of the least important pieces of information they consider when choosing a school.
Important FactorsParents weigh a variety of information when choosing a school, including: student-teacher ratio, curriculum, and college acceptance rates.
Class DifferencesLow-income and less educated parents are just as likely to put time and effort into choosing a school, and are more likely to consider factors like graduation and college acceptance rates.
Desire for InformationParents from all class, educational, and racial backgrounds want information on private schools, and 93 percent are willing to take three or more inconvenient steps to get it.