Survey Profile

Administration/Fielding Dates: April 18 to May 2, 2023

Sponsor and Developer: EdChoice

Administration, Data Collection and Quality Control: Braun Research, Inc.

Population: General Population (Adults, Age 18+)

Parent of at least on child in K-12 education

Sampling Frame: National sample of adults (age 18+) living in the United States, including D.C.

Sampling Method: Mixed Method (Phone: Dual frame; Probability-based; Random Digit Dial (RDD) | Online: Non-probability-based; Opt-in panel)

Mode: General Population (Adults, Age 18+)

  – Cell Phone = 79%

  – Landline = 21%

              Online for General Population, N = 822

Phone/Online for School Parents, N = 1,504

Languages:English; Spanish option (for online);

Median Survey Time: Phone, General Population: 15.0 minutes

Online, Not School Parents: 15.0 minutes

Online, School Parents: 15.5 minutes

Sample Sizes: General Population, N = 1,224

School Parents (Plus Oversample), N = 1,504

Quotas: Black School Parents, N = 453 [400]

Hispanic School Parents, N = 426 [400]

Weighting: General Population: Age, Census Division, Gender, Ethnicity, Race, Education, Phone Usage

School Parents: Age, Census Region, Gender, Race

Online Participation Rate: 16.2%

Phone Response Rates: Cell = 2.1%, Landline = 0.9%

Questionnaire and topline results: Click to the Questionnaire tab to download.

Project Contact: John Kristof,

Colyn Ritter,

Paul DiPerna,